Dear Reader,
Welcome to the second edition of Ask Achan. Who’s Achan, you ask? He’s our in-house HubSpot expert and the Chief Growth Officer here at Concentrate.
Each month, we’ll dive into your HubSpot questions with simple, actionable tips to help you get the most out of the platform. We're passionate about helping B2B companies like yours grow with HubSpot. If you’re struggling with personalisation or engagement, I’m here to guide you through it.
Got a question? Send it my way.
It’s great to hear you’re diving deeper into HubSpot. Over the years, I’ve discovered some incredible features and tools on the platform, that when configured correctly, have helped automate operations and drastically streamlined projects. Here are some that I think will help your team run more efficiently:
HubSpot’s newest suite of AI tools is designed to help optimise your marketing, sales, and service functions. It is built directly into the platform (no extra integration involved). In particular, the Buyer Intent function allows you to identify high-fit and high-intent accounts from their website activity in your prospecting. It also keeps your CRM fresh by automatically enriching contact and company data. All of this working seamlessly with your workflows, lists, and reports.
Figure 1: Breeze intelligence example from HubSpot
*Available on all products and plans
After connecting your LinkedIn ad account to HubSpot, your existing lead ad campaigns will appear automatically on your HubSpot Ads dashboard. HubSpot will automatically create new contacts from your lead forms, assign them to the right owner and even trigger workflows all through data from a LinkedIn ad campaign. It works like magic!
Figure 2: LinkedIn lead syncing example from HubSpot
*Available on all products and plans
Make sure your reps only follow up with high-potential leads. With dynamic sequences, your team can automate lead nurturing with manual intervention only for the contacts who show interest, like clicking a link multiple times or downloading an eBook. For instance, if your sales team is running an email sequence, HubSpot dynamically prioritises warmer contacts with signal-based follow-ups for focused outreach.
Figure 3: Dynamic sequences example, screen grab from our portal
*Available on Sales Hub and Service Hub Professional and Enterprise
At Concentrate, we help companies set up new and intuitive features like Breeze Intelligence, LinkedIn (or other platform) integrations, and dynamic sequences to level up their sales and marketing workflows with great success. If you’re interested in maximising your HubSpot setup, let’s chat.
See you in the next edition of Ask Achan.