How to build a bullet-proof business case for the HubSpot CRM platform in your tech business

Are you looking to introduce the HubSpot CRM platform in your tech company? Great! HubSpot is THE tool helping Kiwi tech businesses build momentum to grow revenue at home and overseas.

It was recently named #1 in G2’s CRM grid, and according to our own Market Measures study, HubSpot is the CRM platform of choice for Kiwi tech companies:

Source: marketmeasures.co.nz

What makes the HubSpot CRM platform superior?

HubSpot is one of the many different CRMs available. While many of its competitors claim to boast the same level of functionality and contact visibility as HubSpot, HubSpot continues to reign supreme as it's crafted and not cobbled.

What this means is, that unlike its competitors, HubSpot takes the time - for every new function - to develop it from scratch using the same source code. For comparison's sake, many of its competitors will acquire and integrate new features from third-party applications as a faster and cheaper alternative. This cobbled-together approach works for a period, however, can become problematic when new versions, updates, and developments are added as the variations in code are so high. The impact this cobbled approach can have on user experience isn't great - it can become bug heavy and therefore make the CRM tiresome and complicated to use.

For users, it's this crafted element of the HubSpot CRM that is the real selling point. And because all HubSpot features use the same source code, there is little to no impact on user experience when platform developments do happen.

How to get your HubSpot CRM purchase over the line?

The crafted vs. cobbled argument is a great starting point to peak your C-Suites interest but how do you actually get your HubSpot CRM purchase over the line? Simple. Cold hard facts.

HubSpot’s 2021 ROI report found that after using HubSpot CRM for just one year, the average customer:

• Grew their website traffic by 181%
• Attracted 159% more inbound leads through form submissions
• Closed and won 92% more deals, with a 41% better deal close rate

These facts are a great starting point but to ensure your audience is paying attention you need to speak to their unique challenges. Here's an outline to get you started:

CEOs

CEOs need to understand the bigger picture of what’s going on in their business. At a basic level, their goal is to increase revenue and reduce costs while managing risks and stakeholder expectations.

COOs

COOs want to see efficient functions within the business that enable customer-facing teams to keep customers happy. That means understanding what customers want and how best to deliver it.

CMOs

Marketing managers need to stay up to date with changing buyer behaviour in order to attract, engage and convert the right audience. From understanding content to user experience and campaign monitoring, there’s a lot they have to be on top of.

Head of Sales

Sales managers are target-driven and want to see how new systems will help them better manage the sales pipeline to get better results.

On top of this, your key decision-makers will want to know that the HubSpot CRM can tackle the key challenges they're facing within the industry. As one recent example, NZ tech company Aeroqual used HubSpot CRM to grow their lead response time by 49% in just one quarter.

When it comes to successfully pitching a business case for HubSpot CRM in your organisation there is a lot to consider. To help, we've outlined what you need to address in our eGuide, Can CRM stand for ‘Compelling Revenue Machine’?

Inside, you’ll get detailed answers to the most common questions from key decision-makers:

• “Our current system is working fine, why change it?”
• “Don’t we have enough to worry about already?”
• “How do we know it’ll be worth the investment?”
• “This other CRM looks good, what makes HubSpot better?”

Remember the challenges that CEOs, marketing and sales managers need to overcome? You’ll learn how HubSpot CRM delivers on them too.

Download the eBook and get the best ways to pitch the HubSpot CRM platform in your tech business.