HubSpot January 2025 Updates: Concentrate’s Highlights

HubSpot is back in full swing after the December break, kicking off 2025 with its first round of updates. With the year just getting started, there are many more exciting updates on the horizon. The full HubSpot January release notes can be found here, but our team of HubSpot nerds have highlighted a few of their top picks for you.

Marketing Hub – Campaign contact lifecycle reporting

Marketers love seeing the impact of their campaigns. With the new Contact Lifecycle Reporting now available on the campaign performance page, campaign impact reporting is easier than ever.

This update provides insights into influenced contacts, cost per lifecycle stage, and overall campaign efficiency. It enables data-driven decision-making, allowing marketers to assess and optimise campaign performance at every stage.

Contact Lifecycle Reporting gives us clear insights into campaign impact, making it easier to track influenced contacts, optimise spend, and improve performance at every stage.

Lisa Pfahlert

Head of Digital Marketing

*available to all Marketing Hub Pro+ customers

Sales Hub – A workspace for all things sales

Sales reps juggle countless tasks daily. A dedicated workspace is critical to ensuring they can efficiently manage their workload from a single location.

The Sales Workspace is a centralised hub for everything sales-related, from previewing schedules, insights, and activity feeds to reviewing tasks, managing sequences, leveraging AI-guided actions, and tracking deals and leads.

The new Sales Workspace is an awesome area for salespeople as it summarises and keeps key sales activities in a centralised area. It makes it easier to manage day-to-day activities, track deals and leads and helps prioritise activities and tasks that’ll help with closing more sales.

Nathan Jessup

Business Development Manager

*available to all Sales Hub Pro+ customers

App Marketplace – Zooming to better data

HubSpot’s Zoom integration has received a major quality-of-life update. Webinar registrations, attendance, and cancellations are now automatically logged as contact activities in HubSpot’s marketing event object.

This seamless integration ensures that webinar interactions are fully recorded in contact timelines, providing valuable data for prospecting and lead generation. 

HubSpot’s updated Zoom integration makes webinar tracking effortless. With registrations, attendance, and cancellations automatically logged, we gain a real-time view of prospect activity. This saves our team valuable time and ensures follow-ups are timely, converting webinar engagement into high-quality leads.

Gavin Gilbert

Marketing Account Manager & RevOps Specialist

*available to all hubs and tiers using HubSpot’s Zoom integration

Breeze – Generate AI previews for your records

Quickly viewing a record just became a Breeze with Copilot’s AI-generated summaries.

Copilot record summaries provide an overview of key details from activities such as notes, emails, calls, tasks, and meetings. Instead of manually reviewing individual activity logs, users can instantly access critical insights at a glance.

Copilot’s AI-generated summaries make reviewing records effortless, giving me instant insights without digging through notes, emails, or calls.

Hadyn Dabb

Customer Success Coordinator

*available to all hubs and tiers

If you’d like to dive deeper into any of these updates and explore how they can benefit your HubSpot portal, feel free to reach out. As your trusted HubSpot partner, we’re here to help you maximise these features and get the most from your HubSpot investment.

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