HubSpot is back in full swing after the December break, kicking off 2025 with its first round of updates. With the year just getting started, there are many more exciting updates on the horizon. The full HubSpot January release notes can be found here, but our team of HubSpot nerds have highlighted a few of their top picks for you.
Marketers love seeing the impact of their campaigns. With the new Contact Lifecycle Reporting now available on the campaign performance page, campaign impact reporting is easier than ever.
This update provides insights into influenced contacts, cost per lifecycle stage, and overall campaign efficiency. It enables data-driven decision-making, allowing marketers to assess and optimise campaign performance at every stage.
*available to all Marketing Hub Pro+ customers
Sales reps juggle countless tasks daily. A dedicated workspace is critical to ensuring they can efficiently manage their workload from a single location.
The Sales Workspace is a centralised hub for everything sales-related, from previewing schedules, insights, and activity feeds to reviewing tasks, managing sequences, leveraging AI-guided actions, and tracking deals and leads.
*available to all Sales Hub Pro+ customers
HubSpot’s Zoom integration has received a major quality-of-life update. Webinar registrations, attendance, and cancellations are now automatically logged as contact activities in HubSpot’s marketing event object.
This seamless integration ensures that webinar interactions are fully recorded in contact timelines, providing valuable data for prospecting and lead generation.
*available to all hubs and tiers using HubSpot’s Zoom integration
Quickly viewing a record just became a Breeze with Copilot’s AI-generated summaries.
Copilot record summaries provide an overview of key details from activities such as notes, emails, calls, tasks, and meetings. Instead of manually reviewing individual activity logs, users can instantly access critical insights at a glance.
*available to all hubs and tiers
If you’d like to dive deeper into any of these updates and explore how they can benefit your HubSpot portal, feel free to reach out. As your trusted HubSpot partner, we’re here to help you maximise these features and get the most from your HubSpot investment.
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