HubSpot November 2024 Updates: Concentrate’s Highlights

After a whirlwind of exciting updates last month, HubSpot shows no signs of slowing down. This month, they’ve rolled out a fresh batch of features to help you work smarter, not harder. Whether you're looking to optimise your marketing ROI, enhance customer support, or streamline CRM processes, these updates are designed to save you time and deliver even better results. The full HubSpot November release notes can be found here, but our team has dug through them to highlight the standout features you need to know about.

Marketing Hub - analyse your campaign ROI with new reporting features

Tracking the ROI of your campaigns just got easier with HubSpot’s configurable ROI calculation options. Choose metrics like revenue, attributed revenue, or deal value to tailor insights to your needs. This flexibility helps you understand what’s driving success and make more informed marketing decisions.

A must-have tool for maximising your campaign’s impact and optimising spend in HubSpot.

Having the flexibility to tailor ROI calculations allows marketers to drill down to what matters for their specific business needs.

Lisa Pfahlert

Head of Digital Marketing

*Available to all Marketing Hub Pro+ customers

Smart CRM - simplify list management with smarter targeting

Quickly exclude specific records or entire lists from active lists with ease—no more time-consuming workarounds. This feature streamlines your list management, giving you better control over targeting and saving valuable time.

Effortless list management means less time spent on admin and more time creating meaningful customer experiences. It's a simple update with a big impact.

Nathan Jessup

Business Development Manager

*Available to all Hubs and Tiers

Subscription management enhancements

HubSpot has updated the Preference Page behaviour for subscription types with a "not specified" status. Now, only "subscribed" subscription types will be shown as 'ticked', while those with a "not specified" status will remain 'unticked'. This change reduces confusion, ensuring contacts only see the subscription types they are actively subscribed to when managing preferences.

This update creates a clearer, more intuitive experience, helping businesses manage email preferences more efficiently and ensures better outcomes for both internal teams and customers

Achan Bedi

Chief Technical Officer

*available to all HubSpot Enterprise customers

Workflows just got smarter with HubSpot AI

HubSpot’s new AI-powered workflow anomaly detection keeps your processes running smoothly by:

• Detecting unusual enrolment patterns: Identifies significant fluctuations in workflow enrolment rates.
• Proactive alerts: notifies you when anomalies are detected, so you can address issues promptly.
• Streamlined monitoring: Eliminates the need for manual tracking, giving you more time to focus on strategy.

*available to all HubSpot Enterprise customers

If you’d like to dive deeper into any of these updates and explore how they can benefit your HubSpot portal, feel free to reach out. As your trusted HubSpot partner, we’re here to help you make the most of these features and ensure you’re maximising the value of your HubSpot investment.

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