Build a sales and marketing tech stack | eGuide

Sales & marketing technology Stack

What sales and marketing technology is right for your manufacturing business?

With the right technology, you can drive your sales and marketing more efficiently, and have better visibility of the results. Since there's so much to choose from, the first question most manufacturing companies ask is: which is the best fit for us?

Think of it this way: the tech you choose for your sales and marketing is akin to choosing the right building materials when constructing a house. You make your decisions based on the kind of house that's being built, and it's the same for your tech stack. You need the right tools for the job.

In this eGuide, we outline the key components of a comprehensive sales and marketing tech stack, and the different products you can use to build it.

Marketing automation

Automate all the repetitive and tedious tasks such as email marketing, reporting, workflows, SEO audits and more

Website

You need a content management system and complimentary tools for creating landing pages and lead capture forms

Content delivery

Everything from webinars to blogs to eBooks to video to social media needs the right tech

Sales enablement

There are so many different sales productivity tools available, starting with your CRM

About Concentrate

Our mission is to help B2B tech and manufacturing companies to find new ways to grow. Concentrate's passion is to grow more tech & manufacturing success stories.

Formed in 2004, we're a revenue growth agency that helps B2B companies find new ways to go. We help you respond to buyers that want to engage digitally and have a personalised experience. That don't want to be simply 'sold to'.

We built our expertise in the tech sector, so we understand the challenges of using tech to drive growth. Making progress can be challenge given limited resource and expertise.

Concentrate has the people, processes and pragmatism to help you achieve momentum quickly.

Let's get moving!